About Us
Strategic Label was founded as East Sales Inc. in 1982 as a Michigan sales and marketing company supplying customers with price marking equipment and labels, as well as merchandising supplies. The company is privately owned and managed.
Our Mission
The emphasis from our beginning was personalized service and products. This relationship based approach has allowed us to service over 10,000 different businesses in 32 years with a full line of adhesive label products, custom printing, business forms, and tags.
Our concentration on labels and pressure sensitive products has allowed us to become a one stop shop for many of our customers.
Growing from a Michigan, to a regional and now a national and international company, Strategic is planning for a new generation and decades of future service.
We are an exclusive Hobart partner.
Strategic Label is the one and only authorized dealer for OEM Manufactured Hobart Labels. We carry all standard OEM Hobart sizes. We also can customize your labels with your Company’s branding.
Our Leadership
About Jason
President & CEO
Jason Brussee, President/Owner of Strategic Label, started his career when he was in high school, working at his family’s Sheetfed Commercial Printing company in Kalamazoo, MI. He then proceeded to attend and graduate from Ferris State University with a Bachelor’s degree in Printing Management in 1999.
Since Ferris State University, Jason has held several Print related roles in Companies such as Consolidated Graphics, SVH Group, RR Donnelly, and even a Midwest Outdoor Signage Company.
With his experience in the printing and label markets, Jason brings talent, knowledge, and leadership to Strategic Label.